Integrated marketing, audience and content strategy across two rapidly scaling global digital brands.
100M+
Total followers
1B+
Monthly views
45
Talent network
THE BRIEF
As Head of Digital Marketing & Social across Veloce Media Group and Quadrant by Lando Norris, the brief was to lead integrated marketing, audience and content strategy across two rapidly scaling global digital brands.
THE APPROACH
Remit covered paid social, organic media, creator marketing, partnerships, content, merchandise launches and live activations — campaigns designed to balance brand growth with measurable commercial performance, including activity that delivered the highest ROAS in the brand's history.
THE RESULT
Scaled a media network of 45+ talent to over 100M followers and 1B+ monthly views, while leading and mentoring a multidisciplinary team of 15.
Audience strategyContent productionCreator marketingPaid media
