A Microsoft-licensed Master Chief-inspired race helmet, worn at the Singapore Grand Prix.
£260K
Total revenue
15.5M
Instagram engagements
8.5M
Social impressions
THE BRIEF
Formula 1 driver Lando Norris's partnership with Halo, as part of the Halo Championship Series programme, needed to become more than a branding exercise — it needed a moment.
THE APPROACH
Worked across brand, talent, licensing, production, merchandise and social teams to turn a single-weekend activation into a wider consumer campaign, timed to land during the Singapore Grand Prix. A limited-edition 1:2 scale replica helmet was developed alongside the on-track activation.
THE RESULT
£260K in total revenue from a single product collaboration — 15.5M Instagram engagements and 8.5M social impressions, converting cultural attention directly into commercial performance.
