Brand, marketing and promotional strategy for the inaugural Como Cup on Lake Como.
Sold out
Multi-day event
Record
Ticket sales
Global
Club lineup
THE BRIEF
As Branding & Promotions Manager at Como 1907, led the brand, marketing and promotional strategy for the inaugural Como Cup.
THE APPROACH
The campaign brought together paid, earned and organic media, alongside digital content, partnerships, hospitality, retail and live-event marketing — working across internal teams, agencies, production, commercial partners and creative stakeholders.
THE RESULT
Campaign performance and audience behaviour informed targeting, messaging and optimisation throughout the sales period, contributing to a sold-out multi-day event and record ticket sales.
