Digital strategy and talent deliverables for one of the UK's most recognisable entertainment and sporting events.
50M+
Social impressions
40M+
Social views
27M+
Social engagements
THE BRIEF
Digital strategy and talent deliverables for Soccer Aid — coordinating high-profile football and entertainment talent alongside production, digital and partner teams.
THE APPROACH
Campaign activity was delivered consistently across the build-up to the event, with talent-led storytelling and platform-native content extending the experience beyond television and the stadium.
THE RESULT
Continual audience engagement across digital channels throughout the build-up and live event, supporting the wider event and UNICEF proposition.
