Digital campaign strategy across major Formula 1 and Ferrari activations.
1B+
Campaign impressions
Global
F1 audience
1000+
Live event attendees
THE BRIEF
Led digital campaign strategy across major Formula 1 and Ferrari activations, combining live-event content, creator marketing and multi-platform distribution.
THE APPROACH
Working across talent, creative, production, commercial partners and social teams, the strategy used the intensity of Formula 1 race weekends to generate real-time content and maximise visibility around key cultural moments.
THE RESULT
Large-scale, fast-moving marketing activity delivered at pace, where creative execution, stakeholder coordination and audience insight were equally critical.
