An influencer-led digital campaign supporting Intel's 12th-generation gaming processors.
10M+
Social impressions
11K+
Competition entries
2.2M+
Video views
THE BRIEF
Led an influencer-led digital campaign supporting Intel's 12th-generation gaming processors, using Quadrant's established gaming and motorsport audience.
THE APPROACH
Worked across the campaign brief, creative proposition, talent, production and multi-platform distribution, developing content spanning social and long-form YouTube while keeping Intel naturally integrated into the editorial.
THE RESULT
A supporting acquisition mechanic gave audiences the chance to win Intel-powered gaming laptops, creating customer action beyond reach and content consumption alone.
