Case study — Global entertainment & audience growth
THE WINE SHOW
Extending an internationally distributed television franchise into an always-on digital proposition.
140+
Global territories
230+
YouTube videos
40K+
Instagram followers
THE BRIEF
Worked across The Wine Show, an internationally distributed entertainment brand distributed into more than 140 territories worldwide.
THE APPROACH
Focus centred on extending the value of the existing television franchise into an always-on digital proposition — using premium archive content, platform optimisation and community development to grow audience reach.
THE RESULT
Growing YouTube, Instagram and TikTok presence built from existing IP, creating new commercial opportunities without a from-scratch production budget.
